Undertones

Undertones

Marie Jo launches brand-new Undertones line, sublimely tailored to the personality of today’s cosmopolitan women. May 2016 sees the launch of a new line of luxurious Marie Jo essentials. Marie Jo Undertones combines innovative comfort and meticulous craftsmanship with exceptionally elegant minimalism. Undertones is a sophisticated take on minimalism, featuring pure styles, beautifully refined fabrics and a perfect palette. 

This line captures the timeless nature of Marie Jo. Marie Jo Undertones is all about opulent luxury; never garish and always seductive. A manifesto that quietly exudes pure class.

The three colours have been specially selected to match various skin types and ensure a perfect fit for every woman. These minimalist styles all come with sensual details as transparent accents.

Undertones – the name says it all: for the palette the Belgian label drew inspiration from tints that subtly match various skin types. The result is a series that brings the best out of diverse complexions in a sublimely refined way. The three colours are glossy pink, patina and black.

With Marie Jo Undertones, the Belgian lingerie label once again lives up to its strapline: ‘Created for living and loving’. The label’s brand-new line encapsulates the essence of lingerie with flawless but understated cups that are also deeply feminine and gorgeously refined. Rather than basics, these lingerie sets are absolute essentials. Full-blooded belgitude: the series pairs a pure, feminine look with a no nonsense feel. Or to put it another way: a series designed by women, for women.

Photography duo Petrovsky & Ramone shot the campaign visuals. Their images are feminine, authentic but soft, cleverly reflecting the values of this all-new line.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for loving and living’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day.

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

Every visitor to this web site is requested to take note of the terms and conditions. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein. (http://www.mariejo.com/en/disc...) More information on personal data and our processing activities: http://www.mariejo.com/en/priv..

Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)