Undertones

Marie Jo launches brand-new Undertones line, sublimely tailored to the personality of today’s cosmopolitan women. May 2016 sees the launch of a new line of luxurious Marie Jo essentials. Marie Jo Undertones combines innovative comfort and meticulous craftsmanship with exceptionally elegant minimalism. Undertones is a sophisticated take on minimalism, featuring pure styles, beautifully refined fabrics and a perfect palette. 

This line captures the timeless nature of Marie Jo. Marie Jo Undertones is all about opulent luxury; never garish and always seductive. A manifesto that quietly exudes pure class.

The three colours have been specially selected to match various skin types and ensure a perfect fit for every woman. These minimalist styles all come with sensual details as transparent accents.

Undertones – the name says it all: for the palette the Belgian label drew inspiration from tints that subtly match various skin types. The result is a series that brings the best out of diverse complexions in a sublimely refined way. The three colours are glossy pink, patina and black.

With Marie Jo Undertones, the Belgian lingerie label once again lives up to its strapline: ‘Created for living and loving’. The label’s brand-new line encapsulates the essence of lingerie with flawless but understated cups that are also deeply feminine and gorgeously refined. Rather than basics, these lingerie sets are absolute essentials. Full-blooded belgitude: the series pairs a pure, feminine look with a no nonsense feel. Or to put it another way: a series designed by women, for women.

Photography duo Petrovsky & Ramone shot the campaign visuals. Their images are feminine, authentic but soft, cleverly reflecting the values of this all-new line.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for loving and living’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day.

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About Marie Jo

Marie Jo is the go-to lingerie label for true lingerie lovers who love surprising, on-trend designs with a comfy fit. 

The effect of your favourite Marie Jo lingerie can be felt inside and seen outside. Because Marie Jo lingerie that fits well and matches your look and style is your invisible force.  Whatever your plans are, your Marie Jo lingerie will give you an instant self-confidence boost!

In the Marie Jo collections, you'll discover shapes for every breast type. From a sexy plunge to a trendy bralette: you choose from familiar or new, trendy cuts that fit as well as they look. Your ideal match is the shape you prefer to wear and matches your outfit. Marie Jo lingerie always surprises, never disappoints.

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Contact

Van De Velde Lageweg 4 9260 Schellebelle (BE)

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www.mariejo.com