SS21: Marie Jo L’Aventure plays with southern colors, graphic lines, and trendy fits

SS21: Marie Jo L’Aventure plays with southern colors, graphic lines, and trendy fits

Road-tripping through South America

The spring/summer collection by Marie Jo L’Aventure will take you on a trip through South America. Both the color palette and the graphic lines in this collection were inspired by the work of Mexican architect Louis Barragan. With sleek designs, stylish prints, unique combinations, and a wide range of incredible fits, Marie Jo L’Aventure makes a real statement. This is bold lingerie for strong women!

Animal print 4.0

Animal prints have been popular for several seasons now. This spring, Marie Jo L’Aventure is adding a new twist to this ubiquitous fashion trend. The lingerie series Marie Jo L’Aventure Xavier combines animal-print Italian lace with a contrasting printed fabric. The absolute must-have in this series is the trendy triangle bra: A wireless lace bra that proves femininity and comfort can go hand in hand.

Also Marie Jo L’Aventure William is summery lingerie with a subtle light-pink animal print. The smooth bras in this series are the perfect T-shirt bras to wear under airy summer tops, blouses, and dresses. The studs on the straps add an edgy touch.

Story image

Graphic lace top

Bras that look like tops are trending this spring. The Marie Jo L’Aventure design team wanted to combine the comfort and support of a traditional underwire bra with the stylish look of a top. And they did just that with the lace top in the Marie Jo L’Aventure Ricardo series. The graphic lace creates a beautiful play of lines for a sporty-chic look.

Story image

Summery houndstooth

In addition to animal prints, checks are another popular trend this season, as evidenced in the Marie Jo L’Aventure José series. The oversized houndstooth print in poppy pink will instantly bring a smile to your face. This is feel-good lingerie at its finest! Bonus: The smooth bras and briefs are invisible under light summer outfits. Just make sure to show off those pink straps to add some punch to your outfit!

Story image

Minimalist chic

Sleek designs, out-of-the-box inspiration, and clean lines are part of Marie Jo L’Aventure’s DNA. This summer, the lingerie brand is introducing a new minimalist-chic line: Marie Jo L’Aventure Louie in timeless pink and taupe. This light and comfortable lingerie has a modern, elegant twist.

In this series, less is definitely more. What makes these designs truly shine is the unique combination of materials, such as super-soft microfiber and sheer tulle. A must-have in this collection is the new spacer bra, the perfect summer bra in a featherlight, high-tech fabric with an incredible fit that flatters all figures.

Story image

Want to discover the collection? Click here.

Find your nearest store at

Vanessa De Vuyst Media & PR Manager, Van de Velde










About Marie Jo

Belgian lingerie brand Marie Jo designs lingerie and swimwear that fits like a dream and that makes women feel confident and empowered, no matter what the day brings! The effect of stylish lingerie with an impeccable fit is instant, serving as an invisible force under your favorite outfits. In the right lingerie you can take on the world. The unique and stylish designs feature eye-catching details and delicate fabrics inspired by art, architecture, and design. Marie Jo bras are known for their unrivalled comfort and incredible fit that flatters all shapes and sizes. From modest lingerie basics to eye-catching statement pieces, Marie Jo has the perfect lingerie to suit all moods and occasions.

Marie Jo has been a fast favorite among stylish women since 1981, along with its sister brands Marie Jo L’Aventure (urban lingerie looks) and Marie Jo Swim (timeless and stylish swimwear essentials).

Every visitor to this web site is requested to take note of the terms and conditions. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein. (

 More information on personal data and our processing activities:

Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)