{
    "title": "Marie Jo x Julie Kegels: een Belgische birthday collab",
    "modified_at": "2026-04-20 09:00:03",
    "published_at": "2026-04-20 09:00:00",
    "url": "https://pressroom.mariejo.com/marie-jo-x-julie-kegels-een-belgische-birthday-collab",
    "short_url": "http://prez.ly/HB9d",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "De iconische polo, nu in Avero-stijl.",
    "slug": "marie-jo-x-julie-kegels-een-belgische-birthday-collab",
    "body": "<p><em>Een rising star in de Belgische mode en &eacute;&eacute;n van de meest iconische lingeriedesigns ooit vinden elkaar opnieuw. Voor de 30ste verjaardag van de Avero bloemenbh diepen feelgood lingeriemerk Marie Jo en modeontwerpster Julie Kegels hun samenwerking verder uit met een </em><a href=\"https://www.mariejo.com/nl-be/marie-jo-x-julie-kegels\" target=\"_blank\" rel=\"noreferrer noopener\"><em>exclusief kledingstuk</em></a><em>: het signature poloshirt van Julie, uitgevoerd in Marie Jo&rsquo;s iconische ruitjesstof &ndash; inclusief een speciaal voor de gelegenheid ontworpen logo.</em></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/1f5114e2-4d29-4239-9ce4-0a77b119f427/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/1f5114e2-4d29-4239-9ce4-0a77b119f427/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/1f5114e2-4d29-4239-9ce4-0a77b119f427/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-1f5114e2-4d29-4239-9ce4-0a77b119f427\"\n                data-id=\"1f5114e2-4d29-4239-9ce4-0a77b119f427\"\n                data-original=\"https://cdn.uc.assets.prezly.com/1f5114e2-4d29-4239-9ce4-0a77b119f427/-/inline/no/IMG_6155.jpeg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/1f5114e2-4d29-4239-9ce4-0a77b119f427/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<h4 id=\"de-rising-star-van-de-antwerpse-mode\" ><strong>De </strong><em><strong>rising star</strong></em><strong> van de Antwerpse mode</strong></h4><p>Julie Kegels studeerde aan de Koninklijke Academie voor Schone Kunsten in Antwerpen en deed ervaring op bij Ala&iuml;a en Meryl Rogge voor ze in 2024 haar <strong>eigen label l</strong>anceerde. In amper drie collecties groeide ze uit tot &eacute;&eacute;n van de meest besproken nieuwe talenten op <a href=\"https://pressroom.mariejo.com/marie-jo-opent-haar-atelier-voor-jong-belgisch-talent-julie-kegels\" target=\"_blank\" rel=\"noreferrer noopener\">Paris Fashion Week</a>. Ze staat bekend om haar unieke designs die hedendaagse stijl combineren met fun, emotie en een diepgaand begrip van hoe &eacute;chte vrouwen zich kleden.</p><h4 id=\"een-partnership-dat-blijft-groeien\" ><strong>Een partnership dat blijft groeien</strong></h4><p>Marie Jo en Julie Kegels werkten voor het eerst samen in 2025, toen de ontwerpster voor haar show tijdens Paris Fashion Week stukken ontwierp in de kenmerkende ruitjesstof van Avero. Nu gaan de labels een stap verder met de lancering van een <em>signature</em> poloshirt in <strong>drie kleuren</strong> - <em>fleur de printemps, lily rose en lazurite</em>. \u200b Het design werd zowel typisch Julie Kegels als onmiskenbaar Avero: een echte co-creatie die een stukje lingeriegeschiedenis en een unieke high-fashion-esthetiek samenbrengt in &eacute;&eacute;n stuk. De polo is verkrijgbaar in de maten XS&ndash;L voor &euro;149.</p><div\n    id='gallery-8163ed8e-145a-4a32-ba73-5f012974fb80'\n    class='release-content-gallery release-content-gallery--layout-expanded'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><em>Het Marie Jo x Julie Kegels poloshirt is nu verkrijgbaar bij geselecteerde winkels wereldwijd en op </em><a href=\"https://www.mariejo.com/nl-be/marie-jo-x-julie-kegels\" target=\"_blank\" rel=\"noreferrer noopener\"><em>MarieJo.com.</em></a></p><p>&nbsp;</p>",
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