Marie Jo winter collection 2016

This winter Marie Jo gives the floor to sensual women, steadfast yet sensitive. No one oozes the power of elegant femininity like this Belgian label, which refuses to compromise on refined class and a perfect fit. For Marie Jo winter embraces a Swiss mountain landscape: rock-solid but delicate.

Seductive homage to discreet glamour

Couture influences set the tone in a sophisticated balance between surprising tints and a measured patchwork of materials and structures. Chantilly lace is enhanced by graphical details that include plissé, embroidery and flower patterns. Glamour chic gets a new lease of life in a refreshing take with velvety fabrics, luxurious lace and gentle accents. Stylish lace makes a statement this winter with its gorgeously balanced structures. Discreet luxury will always be the hallmark of Marie Jo.

The new collection immerses your lingerie drawer in elegant winter colours: powder tints like off-white, powder pink, champagne and ice blue are a perfect match for flattering tones like greys and royal blue, while burgundy and sienna add a deep, warm touch.

Winter 16-17 stirred up a revolution on the catwalk. Marie Jo presents a striking floral take on that romantic look. Blooms have been in Marie Jo’s DNA forever. It is the perfect metaphor for romance, tenderness and power rolled into one. Marie Jo celebrates spring with a huge variety of flowery prints, lace and embroidery.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian
signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for loving and living’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for living and loving’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day. Since 1997, Marie Jo L’Aventure has enticed cosmopolitan women with minimalist lingerie that can be endlessly mixed and matched. The collection combines discreet sensuality with pure lines, the hallmark of the label.


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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)