Marie Jo Winter 2019: luxury lingerie repertoire for an intuitive winter

Marie Jo Winter 2019: luxury lingerie repertoire for an intuitive winter

This winter, Marie Jo presents an exciting lingerie collection inspired by the performing arts. Iconic personalities such as Margot Fonteyn, Meryl Streep, Kate Bush, and Alice Coltrane define the rhythm of the collection. The Belgian lingerie label pays tribute to all the actresses, dancers, singers, and musicians who pursue their dreams with great dedication. This collection serves as a metaphor to get all women moving day in, day out, for them to trust their intuition, and to encourage them to take action.

Marie Jo wants to help you get in touch with your own intuition this winter. With this new collection, the Belgian lingerie label offers the right essentials for you to determine your own rhythm, liberate yourself, and go your own way. Marie Jo wants to embolden women to follow their hearts and pursue their ambitions, regardless of the social codes. Simply put, it’s a genuine homage to intuitive femininity.

The Belgian label does this first and foremost in its new winter collection with the Sakura series, by integrating the power and freshness so characteristic of Japanese gardens. Stylized wintertime cherry blossoms reign supreme in this set. The Belgian studio is the beating heart of Marie Jo, which the Sakura series illustrates with verve: the expertly-crafted floral print features a perfectly balanced flower design on each cup, regardless of the size. It’s a sublime example of the craftswomanship so unique to this Belgian fashion house. The arresting purity of Sakura, the Japanese blossom par excellence, against the midnight-blue background sets the tone for a bold lingerie collection that carries you along with the elegant rhythms of a stage performer.

The eye-catcher in this series is the balconette bra with a vertical seam. The cups are adorned with the glamorous duo of opulent Swiss embroidery and sophisticated French lace. The embroidery is from the renowned Swiss studio Forster Rohner, while the lace is produced by the French luxury manufacturer Sophie Hallette, which has long been praised for its refined lace designs for numerous couture collections. In other words, Sakura injects a strong dose of glamor into the everyday.

This winter, flowers symbolize the inherent intuition that is the pearl hidden in every feminine personality. Marie Jo portrays the discreet power of female intuition in a highly refined way. Alice stands out thanks to the unique floral print. Inspired by jazz musician Alice Coltrane, this series masterfully alternates floral embroidery with a floral print, finished with tulle that stylishly echoes the same floral pattern. The result is an irresistible flower bomb that will make you long for winter.

What’s more, Alice boasts an unprecedented feat of European craftsmanship. For the embroidery, Marie Jo's design team delved into the rich print archive of Forster Rohner, a highly-regarded Swiss embroidery specialist. The Belgian design team then combined the vintage print with elegant Swiss embroidery. The Slovenian company Inplet printed the revisited floral print on high-quality tulle in the exact same color palette. The entire design was finished with French Leavers lace from historical lacemaker Noyon for an ultra-feminine result, created for living and loving.

The beloved Avero also has a starring role this winter. This series gets a warm update with fashionable bottle green: a dark, richly satisfying shade. The latest Avero is a striking all-rounder that radiates feminine elegance and stylish comfort. This all-occasion set combines the Belgian craftsmanship of Liebaert with the Swiss quality of Forster Rohner. The result? A luxurious custom-made set thanks to the well-thought-out combination of innovative waffle fabric and adorable floral embroidery, finely finished with delicate crystals.

Marie Jo AW19 seduces with intelligently designed lingerie that allows every woman to follow her ambitions daily at her own pace. This collection is the culmination of extensive female expertise and deep-rooted craftswomanship translated into lingerie "to celebrate the everyday.” With one unwavering goal: to always support women in their choices, in a luxurious yet easygoing way. Which eye-catcher promises to be your favorite this winter? Do you follow your intuition?

Click here for more images of the AW19 collection.

Click here for the pack shots of the AW19 collection.

Eva Coolman PR Coordinator Marie Jo, Van de Velde


About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)