Marie Jo Winter 2018: an anthology of floral nature and art

This winter, Marie Jo cleverly returns to its roots. The Belgian fashion house places the sensual woman centre stage: a woman who is as sensitive as she is unshakeable. Marie Jo radiates the power of pure femininity as no other. The brand is inspired by the untarnished subtlety of the Nordic landscape. The emphasis is on natural materials, organic details, and delicate floral designs.

This coming season, the Belgian lingerie label will bring together Scandinavian simplicity with the romance of lingerie in an interplay of contrasts. Natural elements are translated into unique floral designs in sheer Italian lace and French embroidery custom-developed for Marie Jo. The flower stands as a symbol for sophisticated femininity, which is powerful in its simplicity.

Marie Jo found its inspiration in Marie Delay, a brilliant artist from the 1970s who translated her passion for botanical gardens and the raw beauty of flowers into artistic collages. She highlighted colourful flowers against a dark, subdued background and started a new, innovative art form with her mixed-media collages. The collection also refers to the German glass artists Leopold and Rudolph Blaschka. This artistic duo garnered fame with their unique biological interpretations of sea plants and sea creatures. Natural elements are translated into unique floral designs in Italian and French lace custom-developed for Marie Jo.

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. Discover the extensive and refined winter collection for 2018, Created for living and loving, which will be available on the new Marie Jo website as of September. Find your inspiration on the new website and allow your senses to be seduced by the natural materials and subdued floral designs that define this new collection - inspired by the untarnished subtlety of the Nordic landscape. The Belgian lingerie brand is now also available online.

For more visuals go to our media gallery.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for living and loving’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day.

Since 1997, Marie Jo L’Aventure has enticed cosmopolitan women with minimalist lingerie that can be endlessly mixed and matched. The collection combines discreet sensuality with pure lines, the hallmark of the label.

Marie Jo launched its very maiden swimwear collection this summer. For the first time, the Belgian market leader in lingerie harnesses its thorough expertise and deep-rooted technical skill to create a refined swimwear collection of bikinis and swimsuits. Do you take the plunge?

Created for living and loving.

Every visitor to this web site is requested to take note of the terms and conditions. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein. (http://www.mariejo.com/en/disc...) More information on personal data and our processing activities: http://www.mariejo.com/en/priv...

Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)