Marie Jo Winter 2018: an anthology of floral nature and art

This winter, Marie Jo cleverly returns to its roots. The Belgian fashion house places the sensual woman centre stage: a woman who is as sensitive as she is unshakeable. Marie Jo radiates the power of pure femininity as no other. The brand is inspired by the untarnished subtlety of the Nordic landscape. The emphasis is on natural materials, organic details, and delicate floral designs.

This coming season, the Belgian lingerie label will bring together Scandinavian simplicity with the romance of lingerie in an interplay of contrasts. Natural elements are translated into unique floral designs in sheer Italian lace and French embroidery custom-developed for Marie Jo. The flower stands as a symbol for sophisticated femininity, which is powerful in its simplicity.

Marie Jo found its inspiration in Marie Delay, a brilliant artist from the 1970s who translated her passion for botanical gardens and the raw beauty of flowers into artistic collages. She highlighted colourful flowers against a dark, subdued background and started a new, innovative art form with her mixed-media collages. The collection also refers to the German glass artists Leopold and Rudolph Blaschka. This artistic duo garnered fame with their unique biological interpretations of sea plants and sea creatures. Natural elements are translated into unique floral designs in Italian and French lace custom-developed for Marie Jo.

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. Discover the extensive and refined winter collection for 2018, Created for living and loving, which will be available on the new Marie Jo website as of September. Find your inspiration on the new website and allow your senses to be seduced by the natural materials and subdued floral designs that define this new collection - inspired by the untarnished subtlety of the Nordic landscape. The Belgian lingerie brand is now also available online.

For more visuals go to our media gallery.

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)