Marie Jo Winter 2018: an anthology of floral nature and art

This winter, Marie Jo cleverly returns to its roots. The Belgian fashion house places the sensual woman centre stage: a woman who is as sensitive as she is unshakeable. Marie Jo radiates the power of pure femininity as no other. The brand is inspired by the untarnished subtlety of the Nordic landscape. The emphasis is on natural materials, organic details, and delicate floral designs.

This coming season, the Belgian lingerie label will bring together Scandinavian simplicity with the romance of lingerie in an interplay of contrasts. Natural elements are translated into unique floral designs in sheer Italian lace and French embroidery custom-developed for Marie Jo. The flower stands as a symbol for sophisticated femininity, which is powerful in its simplicity.

Marie Jo found its inspiration in Marie Delay, a brilliant artist from the 1970s who translated her passion for botanical gardens and the raw beauty of flowers into artistic collages. She highlighted colourful flowers against a dark, subdued background and started a new, innovative art form with her mixed-media collages. The collection also refers to the German glass artists Leopold and Rudolph Blaschka. This artistic duo garnered fame with their unique biological interpretations of sea plants and sea creatures. Natural elements are translated into unique floral designs in Italian and French lace custom-developed for Marie Jo.

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. Discover the extensive and refined winter collection for 2018, Created for living and loving, which will be available on the new Marie Jo website as of September. Find your inspiration on the new website and allow your senses to be seduced by the natural materials and subdued floral designs that define this new collection - inspired by the untarnished subtlety of the Nordic landscape. The Belgian lingerie brand is now also available online.

For more visuals go to our media gallery.

Erika - Ancien RoseErika - Ancien RoseHelena - Silky TanHelena - Silky Tan
Kirsten - Midnight BlueKirsten - Midnight BlueEster - Black Ester - Black
Eirin - BlackEirin - BlackBella - Pearled IvoryBella - Pearled Ivory

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About Marie Jo

Marie Jo is the go-to lingerie label for true lingerie lovers who love surprising, on-trend designs with a comfy fit. 

The effect of your favourite Marie Jo lingerie can be felt inside and seen outside. Because Marie Jo lingerie that fits well and matches your look and style is your invisible force.  Whatever your plans are, your Marie Jo lingerie will give you an instant self-confidence boost!

In the Marie Jo collections, you'll discover shapes for every breast type. From a sexy plunge to a trendy bralette: you choose from familiar or new, trendy cuts that fit as well as they look. Your ideal match is the shape you prefer to wear and matches your outfit. Marie Jo lingerie always surprises, never disappoints.

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Contact

Van De Velde Lageweg 4 9260 Schellebelle (BE)

[email protected]

www.mariejo.com