This coming season, the Belgian lingerie label will bring together Scandinavian simplicity with the romance of lingerie in an interplay of contrasts. Natural elements are translated into unique floral designs in sheer Italian lace and French embroidery custom-developed for Marie Jo. The flower stands as a symbol for sophisticated femininity, which is powerful in its simplicity.
Marie Jo found its inspiration in Marie Delay, a brilliant artist from the 1970s who translated her passion for botanical gardens and the raw beauty of flowers into artistic collages. She highlighted colourful flowers against a dark, subdued background and started a new, innovative art form with her mixed-media collages. The collection also refers to the German glass artists Leopold and Rudolph Blaschka. This artistic duo garnered fame with their unique biological interpretations of sea plants and sea creatures. Natural elements are translated into unique floral designs in Italian and French lace custom-developed for Marie Jo.
Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. Discover the extensive and refined winter collection for 2018, Created for living and loving, which will be available on the new Marie Jo website as of September. Find your inspiration on the new website and allow your senses to be seduced by the natural materials and subdued floral designs that define this new collection - inspired by the untarnished subtlety of the Nordic landscape. The Belgian lingerie brand is now also available online.
For more visuals go to our media gallery.