Marie Jo wins Belgian Fashion Brand of the Year

Friday, November 17, 2017 — Luxurious Belgian lingerie company Van de Velde was one of the winners at the first-ever Belgian Fashion Awards with its Marie Jo lingerie brand. Thanks to the support shown by the Belgian public, for the next twelve months Marie Jo holds the title of ‘Fashion Brand of the Year’. The lingerie label beat 23 other premium Belgian brands to become Belgium’s favourite fashion brand.


For Van de Velde, the award is recognition of the power of the world-class Marie Jo lingerie brand. Ever since the brand was launched in 1981, Van de Velde has worked to inspire women and strengthen their self-image with seductive, refined Belgian lingerie. Marie Jo has been able to convince more and more women worldwide in the fitting room.


“Being able to take this award home with us is recognition of our passion and proof that we can count on a host of loyal fans. Marie Jo women are certainly power women that make their voice heard,” says Lieve Vermeire, Brand Design Manager of Marie Jo.


Van de Velde CEO Erwin van Laethem proudly adds: “Resolutely choosing what consumers want, with a product that looks fantastic, but at the same time is also comfortable and fits perfectly is a proven recipe for success. I would like to give a big thanks to all Marie Jo fans for their support and I dedicate this award to them. We are grateful to have the opportunity to empower them with our lingerie day after day”.


The Belgian Fashion Awards

Flanders DC (Flanders District of Creativity), Le Vif Weekend, Knack Weekend and MAD (Brussels Fashion and Design Platform) joined forces to give established and up-and-coming talent in the Belgian fashion industry the recognition they deserve. With the presentation of the first-ever Belgian Fashion Awards they have rewarded talented young people and established names in Belgian fashion.