Marie Jo Swimwear 2019: an extravagant summer on the French-Italian Riviera

Marie Jo Swimwear 2019: an extravagant summer on the French-Italian Riviera

Do you go against the current?

Following the unprecedented commercial success of the very first line of swimwear, awarded a MarediModa Creative Excellence Award, Marie Jo has decided to continue focusing on the Riviera as its theme for this summer. Belgium’s favourite lingerie brand will be setting course from France to Italy, with a distinct nod to several French and Italian style icons.

The Belgian label aims to present a timeless collection of intelligently designed swimwear to celebrate the everyday. The Belgian market leader in lingerie translated its extensive expertise and deep-rooted craftswomanship into a line of sophisticated swimwear, featuring both one-piece and two-piece swimsuits.

The minimalist lines reflect the pure chic that made these women so unique: their sensuous nature is expressed in luxurious fabrics and graceful details. The collection features a wide range of cuts perfectly tailored to every type of woman, as well as two distinctive new cuts. Both of these – a padded bra and a halter-style top – are wireless.

The minimalist lines reflect the pure chic that made these women so unique: their sensuous nature is expressed in luxurious fabrics and graceful details. The collection features a wide range of cuts perfectly tailored to every type of woman, as well as two distinctive new cuts. Both of these – a padded bra and a halter-style top – are wireless and finished with foam.

The eye-catcher of the swimwear collection is called Monica and exudes feminine luxury and daring elegance like no other. This deluxe set combines unprecedented Southern flair with graceful sophistication. Monica’s graphic print originally covered the reverse side of the fabric, but the designers decided to go against the current and flipped the fabric around. This resulted in classic main hues that subtly alternate with rugged bronze details.

In addition to one piece-swimsuits and bikinis, this line of swimwear includes a varied collection of luxury accessories, with androgynous chambray shirts and oversized blouses in denim and striped fabrics. The collection also puts forward various dresses. Each of these dresses is airy and timeless, to keep a carefree, sultry summer alive for as long as possible. 

Marie Jo Swimwear SS19 breathes opulent luxury thanks to a well-thought-out combination of flattering cuts, Belgian design, and European luxury materials. Do you go against the current?

For more visuals go to our media gallery.

Eva Coolman Van de Velde
About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)