Marie Jo Summer 2020 is all about summery nineties vibes

Marie Jo Summer 2020 is all about summery nineties vibes

When creating the spring/summer collection, Marie Jo's designers were inspired by the brand's rich heritage. The nineties are back again in a big way this season, with a fresh and modern twist. The result is a collection filled with elegant and feminine designs in warm, sunny colors with striking floral prints and on-trend retro lace. The perfect fit makes it distinctly Marie Jo. Fun detail: The different series were named after iconic nineties supermodels such as Tyra Banks and Amber Valletta – independent, creative women who weren't afraid to make their own decisions.

Amber: Summery eye-catcher

The luxurious combination of Swiss floral embroidery, elegant Italian lace, and sheer details gives Amber its haute-couture allure. Bright neon accents in the embroidery and on the straps add a fresh pop of color for a stunning summery look. This elegant eye-catcher can be worn all summer long, under any outfit. The dessous-dessus fashion trend is still popular. Wear this sheer body as a top and pair it with stylish palazzo pants or a long skirt for a feminine statement look.

Lieve Vermeire, Brand Design Manager at Marie Jo: When creating the spring/summer collection, we were inspired by the brand's rich heritage. The nineties are back in a big way. Extremely feminine designs, warm summer colors, and striking floral prints set the tone for this collection.

Tyra: On-trend colors

Elegance, comfort, and impeccable design: Tyra has it all. The whimsical pink fabric with its opulent floral print creates a stylish color block combo with the bright coral lace trim under the cups and on the briefs. The contrasting textures and the summery straps make Tyra a real eye-catcher and a must-have in your summer wardrobe.

Avero: yellow fever!

Marie Jo's Avero has been a bestseller for more than twenty-five years. For the spring and summer collection, this icon with its legendary fit was given a contemporary make-over in summery yellow. The sunny citrus color gives Avero's iconic checked print and daisy straps a glamorous and edgy look and complements the feminine design beautifully. A must-have in sunny yellow!

Paloma: Southern retro vibes

Paloma combines soft retro blue with modern and stylish white nineties lace to add an edgy touch to the sophisticated and feminine design. The white lace on the cups continues seamlessly onto the comfortable straps – a creative and technically impressive feat that ensures a streamlined silhouette and the ultimate fit. The retro-chic look makes Paloma a real mush-have and will make you dream of wearing light, summery blouses and dresses in a sunny southern setting...

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Julie Boulez PR Coordinator, Van de Velde

 

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)