Marie Jo SS26: From Copenhagen Streets to Your Lingerie Drawer

When Copenhagen Fashion Week sets the tone, lingerie doesn’t stay hidden.

For the third time, Marie Jo stepped into the world of Copenhagen Fashion Week, where fashion lives as much on the streets as it does on the runway. Among Scandi silhouettes, effortless layering and confident self-expression, one message stood out clearly this season: lingerie is no longer an afterthought. It is part of the look.

This street-level fashion momentum sets the perfect stage for the launch of Marie Jo SS26, a collection that translates the season’s most relevant fashion trends into lingerie designed to be worn, loved and seen

Wild at Heart

Leopard continues its streetstyle takeover. Marie Jo Tom embraces the trend with a refined leopard print that stays relevant season after season. Confident, cool and endlessly wearable.

 

White Lace, Always

Fresh, timeless, untouchable. White lace remains the ultimate summer staple and Copenhagen confirmed it. Azelie and Jane deliver iconic lace across silhouettes, from strapless and push-up to body and garter. True lingerie classics, done right.

As seen at Copenhagen Fashion Week, the strongest looks begin underneath.

 

Red Means Power

Red ruled the streets of Copenhagen in outerwear and lingerie alike. Avero in Scarlet and Louie in True Red capture the trend in its boldest form. Striking, seductive and guaranteed to boost confidence instantly.

Romance, Reworked

Prints go softer and more sensual this season. Lisbeth and Lizelot translate the trend into rich, decorative motifs that feel romantic yet undeniably alluring. Feminine, expressive and fashion-forward.

Start from Within

As seen at Copenhagen Fashion Week, the strongest looks begin underneath. Marie Jo SS26 proves that lingerie doesn’t finish an outfit it defines it.

The complete SS26 collection:

 

Press & media

Interviews with the Marie Jo design team, Copenhagen Fashion Week trend insights, high-res imagery, lookbooks and exclusives - available upon request.

Media contact

Elise Van de Meulebroucke

Media & PR Manager, Van de Velde

 

 

 

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About Marie Jo

Marie Jo is the go-to lingerie label for true lingerie lovers who love surprising, on-trend designs with a comfy fit. 

The effect of your favourite Marie Jo lingerie can be felt inside and seen outside. Because Marie Jo lingerie that fits well and matches your look and style is your invisible force.  Whatever your plans are, your Marie Jo lingerie will give you an instant self-confidence boost!

In the Marie Jo collections, you'll discover shapes for every breast type. From a sexy plunge to a trendy bralette: you choose from familiar or new, trendy cuts that fit as well as they look. Your ideal match is the shape you prefer to wear and matches your outfit. Marie Jo lingerie always surprises, never disappoints.

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Contact

Van De Velde Lageweg 4 9260 Schellebelle (BE)

press@vandevelde.eu

www.mariejo.com