Marie Jo Summer 2018, ode to the land of the rising sun

Marie Jo aims to bring you into balance with fragile yet robust nature. In its new summer collection, the Belgian label incorporates calm and oxygen, so typical of Japanese gardens. Marie Jo SS18 is a canvas of stylised flowers, fine blossoms and slim twigs. The pure power of a bloom sets the tone for a sensitive lingerie collection.

This season flowers are subtly present in the collection. They symbolise a pure summer and highlight other natural features. They suggest an illusion of transparency. That diaphanous feeling is expressed by a balanced choice of materials and soft accents.

Italian lace and French Leavers lace go head to head in an elegant mix of exquisite contrasts. Black lace runs into Blue Shadow, while semi-transparent greys alternate subtly. Fine lace with delicate flower patterns are stylishly counterbalanced by Swiss embroidery. Influences from the world of Eastern couture set the tone of luxurious finesse. A range of refined structures dominates, revealing an accommodating palette.

A soft spectrum of refreshing pastels works hand in glove with sultry neo-colours like orange red and grapefruit. A starring role in that soft summer palette is reserved for pale Eastern tints, like off-white, oyster and white blossom. Refreshing interpretations like Café Latte and Patine finish the collection and show that nude is hot this summer. By playing with various structures, Marie Jo creates a new must-have: the skin-tone bra has never looked so luxurious.

The styles look sophisticated and yet very pure. They are a sight for sore eyes, underpinning the softness of the palette. This summer Marie Jo pays homage to pure femininity, without losing sight of that sublime fit for a second. The Belgian label brings comfortable luxury to your outfit every day.

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About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)