Marie Jo SS 16, exquisitely light elegance
Wednesday, April 6, 2016 — Marie Jo SS 16 heralds a stylish, sultry summer. Marie Jo predicts a gorgeously unplanned summer. As pure as the light in high summer, as ethereal as a summer horizon, as rebellious as a Mediterranean summer breeze. No superfluous details, just a very keen eye for feminine finesse.
This summer the starring role goes to ultra-feminine silhouettes with fine see-through lace and refined embroidery. Let yourself be whisked away to sun-drenched summer days in sophisticated lingerie with the striking Belgian signature.
This summer Marie Jo plays a subtle game with fresh floral prints, elegant lace and a delightful colour palette. The collection turns heads with lavish materials, flattering styles and sublime details, like braided strips and poppy ties. High shorts go hand in hand with transparent details. The collection folds gracious glamour into Riviera chic to create a light-hearted look and feel.
The palette combines timeless black, azure blue and marine blue with mother of pearl pink, foam white and pearl white. When it comes to smart finesse – so Mediterranean Riviera – the label is in a class of its own. Get ready for an easy-going summer in these finely finished bras. Sensual sets in high summer red and ocean blue exude Mediterranean easy chic.
Sultry pastels share the boardwalk with romantic floral prints. With a carefully judged blend of refined styles and high-grade accents, Marie Jo SS 16 is finely balanced between playful and glamorous.
Romance shines through in a light look that defies fashion. The pure lines make a seductive combination with lace prints and transparent accents. All told, Marie Jo promises you an elegant summer.
About Marie Jo
Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing Belgian signature: the Belgian label combines discreet luxury with novel designs. Lingerie for self-assured women who want to make a seductive but refined statement.
Marie Jo L’Aventure SS 16 turns heads with sensually naughty restraint
Marie Jo L’Aventure takes you on a passionate trip. The collection radiates care-free charm, expressing that spontaneous summer feeling in a smart style.
This season Marie Jo L’Aventure injects some naughtiness into your summer wardrobe with a summery Lolita look: eternal elegance with a capricious twist. That spontaneous look is the secret of care-free style for Marie Jo L’Aventure.
Marie Jo L’Aventure mixes bright tints with timeless colours, breaking all the rules. Powder pink or monochrome black – whatever works. The playful pastel palette goes hand in hand with timeless tinted contours or naughty prints. Playfully coloured sets spread a graceful sense of luxury.
The surprising combinations are not limited to the palette. The refreshing interpretation of the Vichy check flirts with traditional style codes. Eyelet embroidery gets a contemporary twist, while smooth textures are paired with striped raised strips.
This collection brings the playful diva out in every woman. With statement bodies, sensual shorts and luxurious bras. The combination of minimalist styles and poppy details creates a very varied collection.
Marie Jo L’Aventure designs lingerie for stylish urban nomads who are always on the move and yet always feel at home. With this collection all options are left open: wonderfully unpredictable in a game of feminine contrasts or ultra-uncomplicated in a pure mix and match silhouette.
About Marie Jo L’Aventure
Marie Jo L’Aventure has turned heads in lingerie with a contemporary Belgian take on minimalism since 1997: the Belgian label combines understated sensuality with pure lines. Lingerie for stylish urban nomads who are always on the move and yet always feel at home.