Marie Jo presents a Victorian take on nature

This summer Marie Jo takes its inspiration from delicate yet constant nature. Flowers bloom in their most generous form in the new spring/summer collection. The inherent power of a flower sets the tone for a strong but sensitive lingerie collection.

 

Refined lace rules the collection, combined with a pattern of elegant shades. The Chantilly lace is contrasted with graphical patterns, refined embroidery and fresh flower prints. Floral chic gives a gentle nod to a sultry summer with sophisticated details like sequins, tiny mirrors, lurex – metallic and iridescent.

 

This summer Marie Jo goes for flamboyant contrasts. Refined Leavers lace is alternated with silk or tulle. Rosé golden studs add punch to the baroque floral lace, with a distinct flower pattern combined with satin gloss. The collection is dominated by a range of refined structures, revealing a generous palette.

 

A pale spectrum of patina, cream and ivory is coupled with sultry floral tints like cerulean, mint green and flamingo pink. In that fresh summer palette there’s a starring role for blues, especially ice blue. This original tint is a subtle balance between silver grey and summer blue, with a fresh, feminine look. Striking interpretations of such classics as night blue and khaki complete the collection.

 

Bras don’t need to be tucked away this summer. The Belgian label puts elegant femininity on a pedestal, without compromising on refined class or a perfect fit. The triangle bra is an eye-catching new addition. The wire-free styles make their presence felt again, the height of finesse. And while the bras are for showing off this summer, the briefs keep a very low profile, as seamless increasingly comes to the fore.

 

For more visuals go to our media gallery.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for living and loving’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day. Since 1997, Marie Jo L’Aventure has enticed cosmopolitan women with minimalist lingerie that can be endlessly mixed and matched. The collection combines discreet sensuality with pure lines, the hallmark of the label.


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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)