Marie Jo presents a Victorian take on nature

This summer Marie Jo takes its inspiration from delicate yet constant nature. Flowers bloom in their most generous form in the new spring/summer collection. The inherent power of a flower sets the tone for a strong but sensitive lingerie collection.


Refined lace rules the collection, combined with a pattern of elegant shades. The Chantilly lace is contrasted with graphical patterns, refined embroidery and fresh flower prints. Floral chic gives a gentle nod to a sultry summer with sophisticated details like sequins, tiny mirrors, lurex – metallic and iridescent.


This summer Marie Jo goes for flamboyant contrasts. Refined Leavers lace is alternated with silk or tulle. Rosé golden studs add punch to the baroque floral lace, with a distinct flower pattern combined with satin gloss. The collection is dominated by a range of refined structures, revealing a generous palette.


A pale spectrum of patina, cream and ivory is coupled with sultry floral tints like cerulean, mint green and flamingo pink. In that fresh summer palette there’s a starring role for blues, especially ice blue. This original tint is a subtle balance between silver grey and summer blue, with a fresh, feminine look. Striking interpretations of such classics as night blue and khaki complete the collection.


Bras don’t need to be tucked away this summer. The Belgian label puts elegant femininity on a pedestal, without compromising on refined class or a perfect fit. The triangle bra is an eye-catching new addition. The wire-free styles make their presence felt again, the height of finesse. And while the bras are for showing off this summer, the briefs keep a very low profile, as seamless increasingly comes to the fore.


For more visuals go to our media gallery.

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)