Marie Jo L’Aventure Winter 2019: a minimalistic ode to the everyday intuitive muse

Marie Jo L’Aventure Winter 2019: a minimalistic ode to the everyday intuitive muse

Marie Jo L’Aventure's Winter 2019 collection is a minimalistic ode to the intuitive strength of rhythmic artist duos. The Belgian lingerie brand was inspired by the dynamic elegance of such rhythmic artist duos as Rudolf Nureyev and Margot Fonteyn, or Meryl Streep and Don Gummer. Marie Jo L’Aventure is paying bold homage to the intuitive duality inherent to these iconic duos in the performance arts. With its clean lines, this urban collection inspires women to listen to the pure and authentic voice within. It is an interpretation of modern essentials that inspire you to follow your heart and move to your own unique rhythm.

Marie Jo L’Aventure is welcoming winter this year with Rudolf, a graphic interpretation of intuitive femininity and contrasts that help you “celebrate the everyday”. With its impeccable fit, Rudolph strikes the perfect balance between playful and sleek, sheer and opaque. With this contrasting set, Marie Jo L’Aventure hopes to inspire women to hone their intuition. Intuitive flair is distinctly represented in this series by the triangle bra with ruching on the cup and a long line. Another eye-catcher is the body with sheer lace at the waist and opaque padded cups. 

Rudolf's secret to success? A stylish play of contrasts. Intricate lace by Italian lace specialist Tessitura Colombo Antonio is balanced by sleek lines and an impeccable fit. The whimsical polka dot print is featured on the fabric in a perfectly measured and minimalistic way. This sublime interpretation of tailoring is elegantly applied to the backs of the bras in this collection. In addition to creating a modern look, this innovative combination is also extremely comfortable. This winter, Marie Jo L’Aventure is introducing exquisite designs and luxurious everyday comfort.

Marie Jo L’Aventure is continuing this dance with the sporty Ventura. Sportswear is playing an increasingly prominent role in contemporary fashion. Ventura encapsulates the exquisite rhythm of ballet and injects a sporty touch into the modern lingerie drawer. With Ventura, the Belgian lingerie brand, made for and by women, introduces a clean and stylish version of the sports bra. This collection is a sporty interpretation of the full-coverage, three-part bra with an impeccable fit. The leggings and the sports top form a stylish apotheosis of loungewear. The Ventura collection is dominated by a graphic melange of soft blue-grey, with a contemporary elastic band in fiery blue-pink. Behind the scenes, the Italian craftsmanship of studio Brugnoli is effortlessly combined with the unparalleled expertise of Belgian manufacturer Liebaert.

Tom exudes modern romance and reflects spontaneous, feminine instinct in a glamorous and effortless way. With its casual interpretation of elegance, Tom perfectly encapsulates feminine intuition. The minimalistic lines of this bra pair perfectly with the shimmery jacquard fabric and seamless finish. This iconic series in sophisticated grey and café latte symbolize natural femininity with a sublime fit.

The seamless cups and iconic bra straps with shimmery raised dots add urban allure to this best-seller. The pure elegance of this metallic combination is the essence of simplicity, with no visible lines or details. It is the perfect example of female finesse, designed by and for women. This collection effortlessly combines style and comfort for everyday wear and marries the European craftsmanship and high-quality knitwear of Belgian manufacturer Liebaert with the sophisticated embroidered circles by Spanish studio J. Bossa.

Clean and cool gets a bold new dimension this winter that encourages all women to move to their own rhythm. Belgian craftswomanship creates a sporty interplay of textures with ultra-feminine and luxurious comfort to “celebrate the everyday”. Marie Jo is the perfect lingerie collection to help you follow your dreams this winter and move to your own rhythm.

Click here for more images of the AW19 collection.

Click here for the pack shots of the AW19 collection.

Julie Boulez PR Coordinator, Van de Velde
About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)