Marie Jo L’Aventure Winter 2018: Scandinavian design meets power lingerie

Marie Jo L’Aventure Winter 2018: Scandinavian design meets power lingerie

Marie Jo L’Aventure is inspired by the Nordic fjord landscapes which are immovable, yet sophisticated. The sheer power of simplicity defines this collection. But the flower is also present, even if in a more nuanced manner. Luxurious simplicity plays with the expressive contrast between classic elegance and Scandinavian minimalism.

Marie Jo L’Aventure is inspired by Scandinavian furniture designers such as Arne Jacobson, Hans Wegner, and Poul Kjærholm. More simply put: L’Aventure translates rugged nature into abstract class.  This results in a graphic collection that sees the plaid make a comeback and the denim look is given an elegant interpretation. Sporty chic dominates the collection with special attention being paid to creating the perfect fit. The collection encapsulates intense luxury comfort for every-day wear.

The colour palette and floral prints have been influenced by the work of American painter Ellsworth Kelly who was known for his minimalistic use of colour and natural floral drawings. Abstract flowers flourish in fine line drawings on smooth cups. Marie Jo L’Aventure seduces with the unadulterated feeling of absolute freedom: lingerie that feels like a second skin.

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About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)