Marie Jo L'Aventure Summer 2020: clean lines with an experimental touch

Marie Jo L'Aventure Summer 2020: clean lines with an experimental touch

Marie Jo L’Aventure is getting creative this spring and summer. The design team was inspired by nineties avant-garde fashion, which is characterized by innovative shapes, striking color accents, and clean lines and prints. An impeccable fit and unparalleled comfort further elevate these pure and original designs. The result is a stunning lingerie collection for strong, self-confident women.

Alexander: mesh is more

Alexander is characterized by an eye-catching neon color and an experimental design. The combination of tulle and high-end embroidery by Swiss expert Forster Rohner is an original take on the trendy animal print and creates an airy and unique mesh effect. The result is a bold yet clean and contemporary silhouette with a striking color palette. It is an ode to confident Marie Jo L’Aventure women and a subtle nod to the British avant-garde designer of the same name, who made experimental and innovative designs his trademark. Alexander was made to be seen. Wear this set under an airy top for a subtle peek-a-boo effect.

Zara Oxtoby, Marie Jo L'Aventure designer: 'The Marie Jo L’Aventure collection was inspired by the avant-garde designers of the nineties, who also lent their names to the different series. This collection is all about creativity and innovation.'

  Tom: subtle animal print is the new nude

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Marie Jo L’Aventure icon Tom is getting a summer make-over in sophisticated leopard print in a nude patina color. The slightly shimmery fabric adds a touch of glamor to this bestseller with its iconic raised dots on the straps. The distinct design is complemented by an impeccable, comfortable, and seamless finish. The subtle print adds an edgy touch to Tom and proves that nude lingerie doesn't have to be boring. In fact, you can wear this summery T-shirt bra all season long under your favorite summery outfits.

Danny: suit up!

The androgynous business look continues to dominate the catwalks. Marie Jo L’Aventure is launching a stylish, summery version of this fashion trend in a timeless and elegant series: Danny. The soft, gold-colored pinstripe creates an elegant contrast with the light beige fabric and adds a sophisticated touch to this nude hue. Danny embodies pure elegance and ultimate comfort, and is a real must-have this summer.

Homewear in the spotlight

In addition to a new lingerie collection, Marie Jo L’Aventure is also launching a stylish homewear collection this spring. The urban black-and-white animal prints in this collection are fresh and stylish – perfect for women who want to relax in style. Mix and match the different pieces to create your own personal touch.

Go to our media gallery for more images.

Visit mariejo.com to find your nearest lingerie shop.

Eva Coolman PR Coordinator Marie Jo, Van de Velde
About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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