Marie Jo L’Aventure Summer 2018, athleisure with Japanese influences

Marie Jo L’Aventure transports you to the land of the rising sun in pure restraint. The Belgian label draws its inspiration from the pure character of Japan and translates that Eastern wealth into graphical patterns and ultra-fine details. The collection is an androgynous but sophisticated interpretation of Japanese simplicity.

Marie Jo L’Aventure dives intelligently into the details. The result is a sublime subtlety of prints and designs. The Belgian house took as its starting point the Japanese silk kimono, converting this piece of Eastern heritage into a magnificent blend of transparent and opaque.

The collection is full of nacre and iridescence, creating a feeling of tangible transparency. There is an overriding sense of light and airiness. That is reflected in the choice of materials. Marie Jo L’Aventure opts for carefully selected materials that feel delicate, suggest Japanese sensitivity and yet reflect it powerfully.

The collection is contemporary and daring, with a stylish mix of Khaki, Neon, Mint Green, Café Latte, Rose Wood and Barbe à Papa. Stripes and checks are eye-catchingly combined with a refined palette of fresh summer tints. Structure is tempered by fine detailing and patterns inspired by Eastern designs, while light details and transparent accents are tempered by a minimalist line.

Marie Jo L’Aventure evokes a carefree summer feeling with a tasteful interpretation of the athleisure trend. The advance of athleisure returns in its most expressive form in an innovative new cut: the Botan lingerie series has been conceived as a traditional bra cup but has the look of a triangle cup. Its clever line fits in seamlessly with the athleisure trend, further enhanced by the unique comfort that it offers.

This summer, Marie Jo L’Aventure brings out the care-free nature in every woman with a pure, intelligent lingerie collection that not only looks elegant, but also feels like a second skin. This lingerie collection combines ground-breaking minimalism with contemporary cosmopolitanism: serene, unforced and innovative.

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About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)