Marie Jo L’Aventure celebrates twentieth anniversary together with you and the limited edition of Tom

Marie Jo L’Aventure turned twenty last year. Women around the world, from Switzerland to the United States, have been falling for this elegant brand since 1997. The Belgian lingerie label dedicated the twentieth anniversary to the fans and asked them to choose a favourite Tom print. This signature piece combines discrete elegance and clean lines – the trademark of the collection. The combination of denim bleach and the iconic, playful shoulder straps represents summer in all its glory.

Marie Jo is dedicating its twentieth anniversary to its fans in the form of a limited edition of Tom. At the end of 2017, every Marie Jo fan could choose her favourite version of this signature piece to celebrate the twentieth anniversary of the range. The favourite chosen by all the Marie Jo women was available in shops this season. And Marie Jo L’Aventure will continue celebrating its twentieth anniversary this season: Tom in denim bleach is now available in shops.

Tom simply exudes modern minimalism. It is a true classic of Marie Jo L’Aventure. More than twenty years ago, this legendary bra revolutionized the world of lingerie. The bra's clean lines pair perfectly with sumptuous textures and a seamless finish. With its pure interpretation of elegance, it lives up to its short yet powerful name.

The seamless cups and the iconic straps with dot appliqués, the purest and most timeless shape of all time, create a sophisticated whole. The pure elegance of this stylish combination is the essence of simplicity, with no visible lines or details.

For more visuals go to our media gallery.


Since 1997, Marie Jo L’Aventure has been enticing the cosmopolitan woman with minimalistic lingerie that can be combined with everything. The collection unites discreet sensuality with a clean interplay of lines which is the trademark of the brand. Marie Jo L’Aventure creates lingerie for everyday wear which allows women the freedom of movement in style in every context and at every moment. With the powerful motto – Created for living and loving – Marie Jo L’Aventure mesmerizes with ready-to-wear lingerie that puts a smile on your face. The collection boasts its own unique Belgian stamp, which underlines the dynamics of innovative expertise, maximum comfort, and sophisticated class like no other.

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)