Marie Jo L’Aventure AW17, ultra-feminine cool, the luxury way

Marie Jo L’Aventure opts for comfortable cool, but with a dose of ultra-feminine zing. The Belgian lingerie house doesn’t shy away from explicit contrast or structural depth. This winter, Marie Jo L’Aventure is synonymous with layered, elegant seduction. The collection plays off rich materials against each other and creates depth with tactile and visible textures.

This winter, clean maximalism makes a carefully considered statement through cleverly balanced structures. Italian knitted fabric is enhanced with graphic stripes in various directions and precious studs. Velvet makes a comeback in an innovative flocked design with a graphic pattern. Simple pleating goes hand in hand with a typical French tweed print, while Austrian embroidery is softened by ultra-light microfibers.

The luxury look is by no means limited to materials and finish; the color palette, too, is surprisingly luxurious, with a starring role for dark shades with grey undertones inspired by Italian luxury shades. This warm color spectrum is supplemented with Paris blue, a modern take on petrol blue, and dark nuances of nude tints as colors in their own right.

It is all about the feminine silhouette and more than ever, lingerie is meant to be seen. Strapless eye-catchers set the trend and the rise of non-wired styles continues. This season, the triangle look also moves into traditional styles such as underwired bras.

Clean and pure takes on a new dimension this winter. Understated luxury and relaxed allure are expressed in clean looks that guarantee longevity. The crisp interplay of lines and sumptuous textures come together in a seductive union. In other words, Marie Jo L’Aventure gets you ready for a flamboyant, sophisticated winter.


About Marie Jo L’Aventure

Since 1997, Marie Jo L’Aventure has been seducing the cosmopolitan woman with minimalist lingerie that can be combined in endless ways. The collection combines understated sensuality with pure lines, the label’s trademark. Marie Jo L’Aventure aims to create lingerie for stylish urban nomads who are always on the move and yet always feel at home. With the tagline ‘Created for loving and living’, Marie Jo L’Aventure seduces with pleasure-à-porter. The collection is proud of its distinctive Belgian identity which highlights the dynamics of innovative enterprise, maximum comfort and clean-lined sophistication like no other.

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

Every visitor to this web site is requested to take note of the terms and conditions. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein. ( More information on personal data and our processing activities:

Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)