Marie Jo launches swimwear collection with spectacular event in Amsterdam

Marie Jo launched its first swimwear collection with an ode to timeless and powerful style icons like Romy Schneider, Catherine Deneuve, and Grace Kelly. What do these women have in common with the brand's five ambassadors, Paulien Riemis, Yara Michels, Lena Lademann, Karen Fleischmann, and Julia Mosig? These are all strong women and inspirational Marie Jo muses.

 Marie Jo introduced its new swimwear collection to more than 100 #everydayheroines during a spectacular event at a luxury spa in Amsterdam hosted by the five celebrity ambassadors from Belgium, the Netherlands, Germany, and Switzerland. The guests were pampered, inspired, and challenged to step outside their comfort zones under the motto 'Do you dare to take the plunge?' The five hostesses opened the event with inspiring tales of their own 'big plunge' moments. From buying a house to having a baby to switching careers: these women dared to take the plunge and unapologetically chose their own future and happiness. Empowered by Marie Jo.

This elegant line of innovative swimwear created for living and loving is Marie Jo's response to trend-specific swimwear. It is the Belgian brand's vision of swimwear for ambitious women who want to get the best out of life and express their individuality. Women who deserve to be pampered. True #everydayheroines. There was no better audience to test and present Marie Jo's very first swimwear collection.

And you? Do you dare to take the plunge? The Marie Jo collection is available in stores now.

For more visuals go to our media gallery.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for living and loving’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day. Since 1997, Marie Jo L’Aventure has enticed cosmopolitan women with minimalist lingerie that can be endlessly mixed and matched. The collection combines discreet sensuality with pure lines, the hallmark of the label.


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Marie Jo
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