Marie Jo launches swimwear collection with spectacular event in Amsterdam

Marie Jo launched its first swimwear collection with an ode to timeless and powerful style icons like Romy Schneider, Catherine Deneuve, and Grace Kelly. What do these women have in common with the brand's five ambassadors, Paulien Riemis, Yara Michels, Lena Lademann, Karen Fleischmann, and Julia Mosig? These are all strong women and inspirational Marie Jo muses.

 Marie Jo introduced its new swimwear collection to more than 100 #everydayheroines during a spectacular event at a luxury spa in Amsterdam hosted by the five celebrity ambassadors from Belgium, the Netherlands, Germany, and Switzerland. The guests were pampered, inspired, and challenged to step outside their comfort zones under the motto 'Do you dare to take the plunge?' The five hostesses opened the event with inspiring tales of their own 'big plunge' moments. From buying a house to having a baby to switching careers: these women dared to take the plunge and unapologetically chose their own future and happiness. Empowered by Marie Jo.

This elegant line of innovative swimwear created for living and loving is Marie Jo's response to trend-specific swimwear. It is the Belgian brand's vision of swimwear for ambitious women who want to get the best out of life and express their individuality. Women who deserve to be pampered. True #everydayheroines. There was no better audience to test and present Marie Jo's very first swimwear collection.

And you? Do you dare to take the plunge? The Marie Jo collection is available in stores now.

For more visuals go to our media gallery.

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
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