Marie Jo launches Soft Studio: basics done better
Soft Studio is here. 100% skin-friendly fabrics, seamless finishes and comfort that moves with you all day long. This is the underwear you've been waiting for.
Softness as a design principle
Soft Studio is built around one idea: underwear you wear and forget you're wearing. Every piece is made from an ultra-soft stretch fabric that feels like a second skin, with an extra-flat finish that stays invisible under any outfit. From early morning to late at night.
Comfort and style go hand in hand
Soft Studio is comfort that looks the part too. The collection combines the softness of premium basics with the refined aesthetic Marie Jo fans know well: clean lines, an understated colour palette and pieces that work just as easily under a blazer as under your favourite weekend look.
"A wire-free bra that actually fits and gives a beautiful shape: it sounds simple, but it's one of the biggest technical challenges in lingerie design. We've spent years working on the perfect solution, and the response to our first Soft Studio pieces speaks for itself. So many women had been waiting for exactly this."
Carole Lambert, Head of Design
The collection
Marie Jo launches Soft Studio with five new briefs, two tops and a bralette, available in three core colours. From thong to full briefs, from padded bralette to top without cups: every piece is made in the same irresistibly soft quality. A complete foundation for every mood and every outfit.
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Marie Jo Soft Studio is now available at selected stores worldwide and at MarieJo.com.
Elise Van de Meulebroucke
About Marie Jo
Marie Jo is the Belgian lingerie brand with the daisies. For more than 40 years, women have trusted Marie Jo for lingerie that fits as good as it looks. Gorgeous and comfortable: with Marie Jo, you never have to choose. My Invisible Force.