Marie Jo launches mood-boosting new lingerie collection for SS25
FEEL-GOOD FLORALS
SCHELLEBELLE — Flattering florals, soft pastels, second-skin fabrics and frivolous, seductive detailing: Marie Jo SS25 is here—and it’s all about the good vibes. Get ready for cheerful designs that instantly boost your mood and flawless fits that make you feel like you can take on the world.
Fun, flawless and feel-good
With its feel-good shades and flawless fits, Marie Jo SS25 is a celebration of the Marie Jo philosophy, says chief designer Carole Lambert. “Marie Jo is all about feeling amazing because you look great and feel comfortable. We want our lingerie to be a happiness boost in every possible way, and this collection is an ode to just that.”
“The cheerful designs, surprising colour combos and intriguing textures were carefully designed to boost your mood every time you dive into your lingerie drawer. Plus: our well-crafted fits keep you happy and comfy all day long—whatever life throws at you.”
The collection
Marie Jo SS25 builds on bringing the newness and surprising designs the brand is so well-loved for. Fun and refreshing, the brand-new collection offers a range of trendy feel-good designs that add a unique twist to any look. The star of the show? Odilly. With her enchanting pairing of soft pastel blues, contrasting textures and bright, almost neon floral embroidery, the series is the ultimate embodiment of the Marie Jo aesthetic. “Odilly is stylish and surprising without compromising on comfort. Despite their amazing looks and intricate detailing, the pieces are just as wearable and comfy as a t-shirt bra. That’s what Marie Jo is all about.” The series is available in all Marie Jo’s trusted fits to cater to the needs of all lingerie lovers.
Another top launch from the collection is Lizelot, a series with soft floral detailing reminiscent of an afternoon in the rose garden. Fun, surpising, comfy—and 100% Marie Jo.
Timeless staples
In addition to eye-catching new releases, lingerie lovers can continue to rely on Marie Jo for their seasonal fix of timeless basics. The SS25 collection includes an array of familiar and new understated series in soft and flattering new neutrals. A prime example is Cyrille; a brand-new range that comes in stylish black and soft pearly pink, and that focuses entirely on striking the perfect balance between style and comfort—both in its bras and briefs and in the series’ spectacular bodysuit.
The return of the icons / The Marie Jo icons
Lingerie lovers will be happy to hear that Marie Jo SS25 also sees the traditional seasonal comeback of trusted fits from crowd favourites like Avero, Tom and Jane. The Marie Jo icons are available in a range of timeless colours year-round and are now launching in exciting new colourways for SS25!
Marie Jo SS25 is versatility and range at its finest. In true Marie Jo fashion, the brand-new collection offers everything from flattering neutrals to trend pieces, and from full-coverage t-shirt bras to barely-there bralettes—each piece carefully engineered to offer the best possible combination of looks, comfort and quality.
“The fun thing about our collections is that they allow lingerie lovers to play around with colours and designs while always knowing they can rely on the trusted Marie Jo fits and comfort. They can choose to be timeless and understated, bolder than ever, and everything in between—all within their trusted fits and fabrics.”
Marie Jo SS25 will be available on MarieJo.be
and in selected boutiques.