{ "title": "Marie Jo Festive Edit: Lingerie ist der Look", "modified_at": "2026-11-03 15:41:30", "published_at": "2026-11-03 14:54:00", "url": "https://pressroom.mariejo.com/marie-jo-festive-edit-lingerie-ist-der-look", "short_url": "http://prez.ly/JKoe", "culture": "de_DE", "language": "DE", "subtitle": "In dieser festlichen Jahreszeit ist Dessous nicht nur das, was man darunter tr\u00e4gt. Es ist Teil des Looks.", "slug": "marie-jo-festive-edit-lingerie-ist-der-look", "body": "

Marie Jo bringt Lingerie genau dorthin, wo sie hingehört: in den Look. Signature-Träger blitzen bewusst hervor, Spitze wird zum Styling-Detail und Bodys funktionieren genauso gut als Lingerie wie als Teil deines Outfits.

Von der femininen Spitze bei „Musea“ und der trägerlosen Silhouette bei „Tom“ bis hin zur Balconette-Form bei „Jane“ und den ikonischen Trägern bei „Avero“ – jeder Stil bringt seinen ganz eigenen Twist in deinen Festive Look. Für einen noch gewagteren Look machen „Cyrile“ in „True Red“ und „Tom Black Velvet“ die Lingerie zum echten Hingucker.

Nicht verstecken. Zeigen. Stylen.

Denn Lingerie ist längst nicht mehr nur das, was du darunter trägst. Sie ist Teil deines Looks.

Entdecke die Marie Jo Festive Edit.

 

\n \n
\n Elise Van de Meulebroucke\n Media & PR Manager, Van de Velde\n \n
\n

30 JAHRE MARIE JO AVERO | DER DAISY-BH

Von Anfang an eine Ikone. Immer noch eine Ikone.

1996 sorgte Marie Jo mit einem BH für Aufsehen, der alle Regeln brach. Der charakteristische karierte Stoff von Avero – ursprünglich für Bademode entwickelt – wurde zur unerwarteten Grundlage eines der bekanntesten Designs in der Lingerie-Mode. Mit seinem auffälligen Stoff und den fröhlichen Gänseblümchen-Trägern bewies Avero, dass ein BH gleichzeitig verspielt, bequem und modisch sein kann.

Drei Jahrzehnte, 56 Farbvarianten und Millionen von Fans später ist der Daisy-BH nach wie vor ein unverzichtbarer Bestandteil der Garderobe von Frauen auf der ganzen Welt. Im Jahr 2026 feiert Marie Jo den 30. Geburtstag des Designs mit einer ganzjährigen Reihe brandneuer Produkteinführungen: frische saisonale Farbvarianten, aufregende neue Serien und exklusive Modekooperationen, die beweisen, dass Avero sich immer wieder neu erfinden kann.

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