Marie Jo Festive Edit: lingerie is the look
This festive season, lingerie isn’t just what you wear underneath. It’s part of the look.
Marie Jo puts lingerie exactly where it belongs: in the look. Signature straps peek out intentionally, lace becomes a styling detail and bodies move effortlessly from lingerie to ready-to-wear.
From Musea’s feminine lace to Jane’s balcony shape and Avero’s iconic straps, each style brings something different to festive dressing. For an even bolder take, Cyrile in True Red and Tom Black Velvet turn lingerie into the statement itself.
Not hidden underneath. Styled to be seen.
Because lingerie is no longer just the starting point of the look. It’s part of what makes it.
Discover the Marie Jo Festive Edit below.
Elise Van de Meulebroucke
30 YEARS OF MARIE JO AVERO | THE DAISY BRA
Born an icon. Still an icon.
In 1996, Marie Jo turned heads with a bra that broke all the rules. Avero’s signature checked fabric – originally developed for swimwear – became the unexpected foundation of one of the most recognised designs in lingerie. With its bold fabric and feelgood daisy straps, Avero proved that a bra could be playful, comfortable and fashion-forward all at once.
Three decades, 56 recolorations and millions of fans later, the daisy bra is still a wardrobe staple for women across the world. In 2026, Marie Jo celebrates the design’s 30th birthday with a year-long line-up of brand-new launches: fresh seasonal colourways, exciting new series and exclusive fashion collaborations that prove Avero’s power to reinvent itself, time and time again.