{ "title": "Marie Jo Festive Edit: lingerie is de look", "modified_at": "2026-11-03 15:43:44", "published_at": "2026-11-03 13:13:00", "url": "https://pressroom.mariejo.com/marie-jo-festive-edit-lingerie-is-de-look", "short_url": "http://prez.ly/77oe", "culture": "nl_BE", "language": "NL", "subtitle": "Dit feestseizoen speelt lingerie niet de bijrol. Ze claimt haar plek in de look.", "slug": "marie-jo-festive-edit-lingerie-is-de-look", "body": "

Iconische bandjes die bewust zichtbaar blijven, kant als stylingdetail en bodies die je net zo vanzelfsprekend draagt als je favoriete top. Marie Jo laat de grens tussen lingerie en fashion moeiteloos vervagen.

Van het verfijnde kant van Musea en de subtiele shimmer van Jane in Sand tot de iconische bandjes van Avero: dit zijn details die je niet verstopt, maar bewust onderdeel maakt van je look.

En voor wie graag een statement maakt? Cyrile in True Red en Tom Black Velvet hebben niets extra nodig. Zij zijn de look.

Niet gemaakt om te verstoppen. Wel om te stylen.

Ontdek hieronder de Marie Jo Festive Edit.

 

\n \n
\n Elise Van de Meulebroucke\n Media & PR Manager, Van de Velde\n \n
\n

30 JAAR MARIE JO AVERO | THE DAISY BRA

Born an icon. Still an icon.

In 1996 deed Marie Jo iets wat niemand zag aankomen. Een bh die alle regels vrolijk overboord gooide en de lingeriewereld voorgoed veranderde.

Avero verscheen in een iconische ruitjesstof – eigenlijk bedoeld voor swimwear – en maakte van een onverwachte detail op de bandjes het ultieme signature: madeliefjes. Gedurfd? Absoluut. Onvergetelijk? Zonder twijfel.

Met zijn speelse bloemenbandjes en instant feelgood vibe bewees Avero dat lingerie meer kan zijn dan mooi alleen. Het kan fun zijn. Zelfverzekerd. Fashion-forward. Een statement piece onder je outfit – en soms zelfs erboven.

Drie decennia, 56 kleuren en miljoenen fans later is de bloemenbh nog altijd een vaste waarde voor vrouwen wereldwijd. In 2026 viert Marie Jo de 30ste verjaardag van het design met een line-up aan nieuwe lanceringen: frisse seizoenskleuren, verrassende nieuwe series en exclusieve fashion collabs. Het perfecte bewijs dat Avero zichzelf nog steeds keer op keer opnieuw kan uitvinden.

 

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