{ "title": "Marie Jo Festive Edit : la lingerie fait le look", "modified_at": "2026-11-05 10:07:45", "published_at": "2026-11-05 10:07:00", "url": "https://pressroom.mariejo.com/marie-jo-festive-edit-la-lingerie-fait-le-look", "short_url": "http://prez.ly/YSoe", "culture": "fr", "language": "FR", "subtitle": "Cette saison festive, la lingerie ne se cache plus sous les v\u00eatements. Elle s\u2019affiche et devient partie int\u00e9grante du look.", "slug": "marie-jo-festive-edit-la-lingerie-fait-le-look", "body": "

Marie Jo lui donne la place qu’elle mérite : au cœur de la silhouette. Les bretelles iconiques se dévoilent volontairement, la dentelle devient un détail mode et les pièces de lingerie se portent aussi comme de véritables éléments de styling.
\u200b

De la dentelle délicate de Musea à la coupe balconnet de Jane, en passant par les bretelles iconiques d’Avero, chaque modèle apporte sa propre signature aux looks de fête.

Pour celles qui veulent aller encore plus loin, Cyrile en True Red et Tom Black Velvet font de la lingerie une véritable pièce mode, pensée pour être remarquée.

Plus question de la cacher. Cette saison, la lingerie se montre.

Parce qu’elle n’est plus seulement le point de départ d’une tenue. Elle en devient l’un des éléments forts.

Découvrez ci-dessous la Festive Edit de Marie Jo.

\n \n
\n Elise Van de Meulebroucke\n Media & PR Manager, Van de Velde\n \n
\n

LES 30 ANS DE MARIE JO AVERO | LE SOUTIEN-GORGE DAISY

Une icône dès sa naissance. Toujours une icône.

En 1996, Marie Jo a fait sensation avec un soutien-gorge qui a bousculé toutes les règles. Le tissu à carreaux emblématique d’Avero – initialement développé pour les maillots de bain – est devenu, contre toute attente, la base de l’un des modèles les plus reconnaissables de la lingerie. Avec son tissu audacieux et ses bretelles en forme de marguerite qui font du bien, Avero a prouvé qu’un soutien-gorge pouvait être à la fois ludique, confortable et avant-gardiste.

Trois décennies, 56 déclinaisons de couleurs et des millions d’adeptes plus tard, le soutien-gorge « Daisy » reste un incontournable de la garde-robe des femmes du monde entier. En 2026, Marie Jo célèbre le 30e anniversaire de ce modèle avec une série de nouveautés tout au long de l’année : des coloris saisonniers rafraîchissants, de nouvelles séries passionnantes et des collaborations mode exclusives qui démontrent la capacité d’Avero à se réinventer, encore et encore.

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