Marie Jo translates modern minimalism into first loungewear collection

Marie Jo translates modern minimalism into first loungewear collection

Marie Jo is starting 2019 with its first full-fledged loungewear collection, inspired by modern minimalism. Pure architectural forms, clean lines, and graphic prints are a nod to the deeply rooted craftswomanship based on cosmopolitan dynamics and architectural awareness. The Belgian lingerie brand created this innovative loungewear collection for confident women who want to make a style statement that celebrates the everyday.

The REM series was designed around geometric checks and an abstract animal print. It is Marie Jo's graphic ode to everyday heroines: strong women who inspire, empower, and move others. The pyjama and lingerie sets are sophisticated yet pure. This lingerie is the perfect marriage of stunning style and luxurious comfort.

The prints unite sporty chic with an urban feel. These architectural prints were custom-made for Marie Jo by a French manufacturer that prides itself on its deep-rooted craftswomanship and high quality. Years of expertise and high-tech printing innovations have led to the creation of two unique materials of sublime quality.

With this loungewear collection, Marie Jo has created a powerful homage to flawless femininity, without losing sight of its impeccable fit. It is a smart collection of intuitive and thoughtfully designed loungewear that celebrates the everyday and strikes the right balance between natural elegance and commanding athleisure.

Marie Jo's first loungewear collection will be available in specialty lingerie shops as of January. Discover the points of sale at

For more visuals go to our media gallery.

Eva Coolman Van de Velde
About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)