Marie Jo, Belgium’s favourite lingerie label, launches its first swimwear collection
Marie Jo launches its very maiden swimwear collection this summer. For the first time, the Belgian market leader in lingerie harnesses its thorough expertise and deep-rooted technical skill to create a refined swimwear collection of bikinis and swimsuits. Created for living & loving, Marie Jo presents a classy collection, designed with intelligence and a feel for the trend-driven swimwear market. Do you take the plunge?
Marie Jo dives into the summer with a swimwear collection that is as strong as it is timeless. The Belgian house has designed a collection for ambitious women. Women who want to live life to the full and make their mark. Marie Jo took inspiration from stellar personalities that exude timeless class and pure chic. With its swimwear collection, the Belgian house pays tribute to such style icons as Romy Schneider, Catherine Deneuve and Grace Kelly. The minimalistic pattern reflects the pure chic inherent to these women; their sensual personality is manifested in the luxurious materials and graceful details.
Marie Jo has been praised for many years for its sublime fits, developed for every day and every occasion. The perfect designs constitute a unique starting point for this first-ever swimwear collection. It comprises a diversity of styles, with something for every woman. Wire or no wire, lining or no lining, strapless or halter, the collection comes in a number of ingenious fits, each made for a different silhouette.
The celebrated Avero is the obvious place to start, although the swimwear version comes with new accents. This refreshing interpretation of the much-loved style is gorgeously simple, with elegant lines.
The look and feel of the swimwear sums up the elegance of the Marie Jo signature. This collection is a smart interpretation of balanced femininity, with an on point series of gorgeous bikinis and swimsuits. The collection is built on six clever concepts, each interpreted in two or three ways. Marie Jo swimwear exudes opulence, with a smart combination of flattering styles, luxurious materials and refined details. The Belgian house has sourced premium quality materials from Europe.
The collection combines classic tints like red, navy blue, white and khaki with a summer palette of turquoise and fuchsia. That pure spectrum goes perfectly with traditional patterns like sailor stripes and checks. Finished with an exotic summer print, developed in-house by Marie Jo. As well as swimsuits and bikinis in various styles, the swimwear collection also includes a selection of luxurious accessories. Not least a viscose caftan, finished with point clair and an oversized shirt – light and timeless – in khaki, off-white and dark blue.
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