Marie Jo launched an original campaign to say a big THANK YOU to all the loyal fans and customers who voted for them. The campaign got underway last weekend with a fine example of “female empowerment” in Antwerp: a heroic bride in Marie Jo lingerie distributed almost 2000 flowers with thank you cards from the air. Last weekend Marie Jo women were shown even more love and gratitude: in every Belgian Marie Jo point of sale they were treated to Belgian chocolate and the chance to win a year’s supply of Marie Jo lingerie. One lucky lady went home with a ‘Golden Ticket’.
The gratitude and euphoria after winning the Belgian Fashion Award is great at Van de Velde. And there’s a clear sense that success should always be celebrated. “Because you don’t win an award like this on your own. You don’t get anywhere without the support and the votes of your fans, customers and employees,” says CEO Erwin Van Laethem. The Van de Velde employees were treated to cake the day after the award show.
For Van de Velde the award is recognition of the power of the world-class Marie Jo lingerie brand. Ever since the brand was launched in 1981, Van de Velde has worked to inspire women and empower with seductive, refined Belgian lingerie. Marie Jo has managed to convince more and more women worldwide in the fitting room.
“Being able to take this award home with us is recognition of our passion and proof that we can count on a multitude of loyal fans. Marie Jo women are certainly power women that make their voice heard,” says Lieve Vermeire, Brand Design Manager of Marie Jo.
Erwin van Laethem proudly adds: “Resolutely choosing what consumers want, with a product that looks fantastic, but at the same time is also comfortable and fits perfectly is a proven recipe for success. I would like to give a big thanks to all Marie Jo fans, the #everydayheroines, for their support and I dedicate this award to them. We are grateful to have the opportunity to empower them every day with our lingerie”.