Make your summer pop

The new spring and summer collection is all about empowerment and freedom.


Marie Jo was founded in the 1980s as a rebellious lingerie brand for women. At that time, lingerie was largely marketed towards men. Marie Jo opposed traditional ideology of women wearing lingerie to please their partners – the stereotypical image often seen in advertising campaigns. You should wear lingerie for yourself, to make you feel happy and self-assured. Women don't want to compromise style for comfort and support. They want something that makes them feel energized. The new spring and summer collection is all about empowerment and freedom. The barely-there sets feel light as a feather and help you harness your invisible strength.

Positive summer vibes

After a long winter, positive vibes and punchy colors set the tone in this fresh and individualistic spring and summer collection. Our designers went one step further with fun, flirty, and bold designs that were made to be seen under summery tops and dresses. This summer, lingerie is bold, expressive, and stunning. From plunging necklines and bras that show off the natural curve of the breasts to gorgeous details on the back and straps that make lingerie an integral part of your overall look. ​

Punchy colors and nostalgic flower power

With oversized feminine florals and punchy colors, Marie Jo is spicing up your summer wardrobe. Featuring ultra-light fabrics with vintage pastels and watercolor hues in shades of green, blue and vanilla, highlighted with punchy accent colors such as bubblegum pink and neon. Seductive summer vibes guaranteed!

We’re bringing sexy back

Literally and figuratively! Flirty, eye-catching lace adorns the backs of many of the bras and briefs in the collection. The stunning back of the bra is made to be seen under your summer outfits. A genuine eye-catcher!

Want to discover the collection? Click here.

Vanessa De Vuyst

Media & PR Manager, Van de Velde




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About Marie Jo

Belgian lingerie brand Marie Jo designs lingerie and swimwear that fits like a dream and that makes women feel confident and empowered, no matter what the day brings! The effect of stylish lingerie with an impeccable fit is instant, serving as an invisible force under your favorite outfits. In the right lingerie you can take on the world. The unique and stylish designs feature eye-catching details and delicate fabrics inspired by art, architecture, and design. Marie Jo bras are known for their unrivalled comfort and incredible fit that flatters all shapes and sizes. From modest lingerie basics to eye-catching statement pieces, Marie Jo has the perfect lingerie to suit all moods and occasions.

Marie Jo has been a fast favorite among stylish women since 1981, along with its sister brands Marie Jo L’Aventure (urban lingerie looks) and Marie Jo Swim (timeless and stylish swimwear essentials).

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Van De Velde Lageweg 4 9260 Schellebelle (BE)

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