International Women’s Day: a powerful ode to everyday muses by Marie Jo

International Women’s Day: a powerful ode to everyday muses by Marie Jo

Do you chase your dreams?

On International Women's Day, Marie Jo SS19 will deliver a powerful ode to everyday heroines, strong women who innately inspire and move others. The Belgian lingerie brand, made for and by women, recently introduced Gala as an homage to feminine intuition. Marie Jo was inspired by iconic muses as the ultimate symbol of bold femininity.

The intuitive flair inherent to all inspirational women is mirrored in Gala, a luxurious lingerie set in delicate lace with a vintage blue floral print designed entirely in-house. Marie Jo delved into the archives of French lace expert Noyon in search of something unique. An exclusive vintage drawing inspired the Belgian brand to design two contemporary lace varieties, which were then exclusively developed by Noyon for Marie Jo. The result is a seemingly casual combination of sweet and sensual, designed with technical finesse and a nod to ancient craftswomanship.

 This set perfectly encapsulates the everyday heroine theme. Gala presents a powerful image of intuitive femininity without compromising on fit. After all, Marie Jo's ultimate goal is to create comfort with couture sensibility for every day. The cut is impeccable and extremely comfortable.

In addition to being stunning, Gala effortlessly reflects the desires of our inner muse. It celebrates the everyday, even more so on International Women’s Day.

For more visuals go to our media gallery.

Click here for more packshots.

Eva Coolman Van de Velde
About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)