From the runway to the lingerie drawer: how to wear the AW19 trends

From the runway to the lingerie drawer: how to wear the AW19 trends

The Marie Jo Style Guide

This winter, Belgian lingerie brand Marie Jo will once again present designs that are as comfortable as they are fashionable. From the season's hottest color, Night Blue, to polka dots: the fashion weeks introduced a myriad of new trends. Marie Jo lingerie makes a strong yet feminine statement that is perfectly on-trend. But how do you take these AW19 trends from the runway to your lingerie drawer? Find out in the Marie Jo Style Guide and embrace every aspect of the day with lingerie.

Blue is the new Black

The Sakura lingerie set in Night Blue is a softer alternative to classic black. In fact, this iconic color is back in a big way – on the runway and in the lingerie drawer. Sakura combines this season's trendiest color with pink and lace from luxury manufacturer Sophie Hallette, which has long been praised for its refined lace designs used in countless couture collections. Pair with a Night Blue kimono with Japanese blossoms for a stylish look.

Polka Dot

Rudolf features measured and minimalistic polka dots on knitted Italian lace. This AW19 trend can be admired on the long line version of one of the most striking styles in the series: the unpadded triangle bra. This whimsical polka dot print on sheer lace also adorns the body with padded cups. Incorporate polka dots into your outfit by pairing a sheer blouse in the same print with a faux fur jacket for a feminine and sophisticated winter look.

Flower Forest

Ubiquitous on the street scene and all the rage on the AW19 runways: florals are still going strong. This winter, the trend will reach its peak in a veritable flower forest. Alice responds to this style trend and combines fashionable bottle green with a unique floral print on fabric and tulle. For a perfectly on-trend look, pair with other items in forest colors, like a maxi dress in bottle green or an A-line skirt and a light brown oversized sweater.

Jungle fever: animal print


An animal print set is a must-have in your lingerie drawer this winter. Zebra print is on the rise, but the leopard print is still a fast favorite. Jump on the jungle fever bandwagon in a comfortable and stylish way with the John padded bra. Made from the finest Italian fabric, it also doubles as the perfect T-shirt bra. Prefer a more whimsical look? Slip into a leopard-print dress as a sneak peek for the lingerie you wear as an ode to yourself.

Dark Romance

Romantic, moody, and a modern take on the classic Goth style: that's the best way to describe the Dark Romance trend that can be seen on runways around the world. Kate, which combines a ruby red color with high-quality lace, is the perfect example of this trend. Wear with a lace blouse with a standing collar. If you feel like going all-out with this trend, add a leather jacket for a romantic outfit with an edge.

Go to our media gallery for more images.


Eva Coolman PR Coordinator Marie Jo, Van de Velde




About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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