Copenhagen Fashion Week, through the lens of Oriane Verstraeten

Marie Jo is back at Copenhagen Fashion Week SS27 - with photographer Oriane Verstraeten and a group of fashion insiders.

Copenhagen, a coincidence? We think not. The city is the home of colourful, feel-good fashion - where personal style is worn with conviction and dressing up is simply part of everyday life. The perfect setting for a brand that believes a strong look - and that confidence - start at your first layer.

The choice for Oriane is equally deliberate. She knows Marie Jo and the aesthetic of the brand well - the two previously collaborated on the daisy editorial in Paris. Her images feel like snapshots, but are always considered and elevated. The ideal lens to capture the energy of Copenhagen Fashion Week.

The result: the coolest fashion crowd, the best looks, one common thread. Lingerie integrated into streetstyle looks that speak for themselves - this is how you wear Marie Jo in Copenhagen. Discover the AW26 collection here.

Follow us on our socials and discover how lingerie is styled during one of the most inspiring fashion weeks of the year.

Elise Van de Meulebroucke

Media & PR Manager, Van de Velde

30 YEARS OF MARIE JO AVERO | THE DAISY BRA

Born an icon. Still an icon.

In 1996, Marie Jo did something no one saw coming: a bra that joyfully broke all the rules and changed the world of lingerie forever.

Avero debuted in an iconic checked fabric – originally designed for swimwear – and turned an unexpected detail on the straps into its ultimate signature: daisy flowers. Bold? Absolutely. Unforgettable? Without a doubt.

With its playful floral straps and instant feel-good vibe, Avero proved that lingerie can be so much more than just beautiful. It can be fun. Confidence-boosting. Fashion-forward. A statement piece beneath your outfit – and sometimes even above it.

Three decades, 56 colours and millions of fans later, the Daisy Bra remains an icon for women around the world. In 2026, Marie Jo celebrates the design’s 30th anniversary with a line-up of exciting new launches: fresh seasonal colours, surprising new series and exclusive fashion collaborations. The perfect proof that Avero continues to reinvent itself, time and time again.

 

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About Marie Jo

Marie Jo is the go-to lingerie label for true lingerie lovers who love surprising, on-trend designs with a comfy fit. 

The effect of your favourite Marie Jo lingerie can be felt inside and seen outside. Because Marie Jo lingerie that fits well and matches your look and style is your invisible force.  Whatever your plans are, your Marie Jo lingerie will give you an instant self-confidence boost!

In the Marie Jo collections, you'll discover shapes for every breast type. From a sexy plunge to a trendy bralette: you choose from familiar or new, trendy cuts that fit as well as they look. Your ideal match is the shape you prefer to wear and matches your outfit. Marie Jo lingerie always surprises, never disappoints.

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Van De Velde Lageweg 4 9260 Schellebelle (BE)

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www.mariejo.com