Last year Marie Jo launched an Avero Anniversary Edition competition. Fans had the chance to help choose their favourite Avero colour. The two most popular tints will be available in lingerie shops as limited editions this April. This anniversary edition is Marie Jo’s special treat to all Avero fans.
The co-creation concept fits in perfectly with Marie Jo’s contemporary view of fashion. The brand has long made its mark on the lingerie world with its innovative Belgian signature. In this time of collaborations between labels, Marie Jo takes it to the next level. The lingerie label is letting fans design their own birthday edition.
In a competition, Marie Jo challenges its fans to customise two limited edition Averos. The fans decide the colour of the shoulder straps and the Swarovski stones to finish them with, and combine it all with one of the tints Orchid or Rainbow. And as soon as all entries are in, Marie Jo will choose the 20 winners who will receive their very own set.
With the ‘Created for living and loving’ strapline Marie Jo addresses every self-assured woman who wants to make a feminine yet elegant statement. Marie Jo gives these self-assured women the opportunity to express themselves through co-customisation. Avero has exuded these values for 20 years – with success. Making it the ideal bra to underscore that vision even more.
About Marie Jo
Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing Belgian signature: the label combines discreet luxury with novel designs. The lingerie label caters to self-assured women who want to make a seductive but refined statement.