Create your own Avero by Marie Jo

Marie Jo’s Avero is turning 20 and we’re dedicating the anniversary collection to fans. Avero, the iconic Marie Jo series, is celebrating the first 20 years. The Belgian lingerie label is taking this opportunity to thank all Avero fans.

Last year Marie Jo launched an Avero Anniversary Edition competition. Fans had the chance to help choose their favourite Avero colour. The two most popular tints will be available in lingerie shops as limited editions this April. This anniversary edition is Marie Jo’s special treat to all Avero fans.

The co-creation concept fits in perfectly with Marie Jo’s contemporary view of fashion. The brand has long made its mark on the lingerie world with its innovative Belgian signature. In this time of collaborations between labels, Marie Jo takes it to the next level. The lingerie label is letting fans design their own birthday edition.

In a competition, Marie Jo challenges its fans to customise two limited edition Averos. The fans decide the colour of the shoulder straps and the Swarovski stones to finish them with, and combine it all with one of the tints Orchid or Rainbow. And as soon as all entries are in, Marie Jo will choose the 20 winners who will receive their very own set.

With the ‘Created for living and loving’ strapline Marie Jo addresses every self-assured woman who wants to make a feminine yet elegant statement. Marie Jo gives these self-assured women the opportunity to express themselves through co-customisation. Avero has exuded these values for 20 years – with success. Making it the ideal bra to underscore that vision even more.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing Belgian signature: the label combines discreet luxury with novel designs. The lingerie label caters to self-assured women who want to make a seductive but refined statement.

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)