5 things you didn't know about Marie Jo icons Avero & Tom

A journey of love

Iconic, contemporary, and timeless: these are three words that perfectly describe Avero, Belgian lingerie brand Marie Jo’s popular bra. Not only that, its feminine, daisy-dotted shoulder straps and sleek chequer fabric can also be described as distinctly recognizable. An equally recognizable bra is Tom: the epitome of Marie Jo L’Aventure’s unique minimalism thanks to its seamless cups, iconic bra straps with dot appliqués, and pure, clean lines.

With a passion for craftswomanship and an eye for sheer perfection, both icons are made not only for but also by women – in the beating heart of Marie Jo: the Belgian lingerie ateliers in Schellebelle. Discover five things you didn’t know yet about icons Marie Jo Avero & Marie Jo L'Aventure Tom and learn more about the journey of love.

Journey of love - Marie Jo Avero - Suisse
  • Marie Jo Avero’s floral embroidery is Swiss-made. Specialist Forster Rohner and Marie Jo have been pooling their passion for crafts(wo)manship for many years.
  • Marie Jo L’Aventure icon Tom celebrated its twentieth anniversary in 2017 and is therefore one year younger than Marie Jo Avero.
  • More than 45 versions of the Marie Jo Avero bra have been launched on the market. Every season, the icon appears in a trend colour as well as its basic colours.
  • Every minute, at least one Marie Jo Avero is sold all over the world.
  • The Marie Jo L'Aventure Tom shoulder straps originate from Barcelona, where IEBOSA fashions what makes this bra so recognizable: its whimsical dot appliqués.
Journey of love - Marie Jo l'Aventure Tom - Barcelone
Journey of love - Marie Jo Avero - Schellebelle

Discover the journey of love by Marie Jo Avero and Marie Jo L'Aventure Tom:

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About Marie Jo

Marie Jo is the go-to lingerie label for true lingerie lovers who love surprising, on-trend designs with a comfy fit. 

The effect of your favourite Marie Jo lingerie can be felt inside and seen outside. Because Marie Jo lingerie that fits well and matches your look and style is your invisible force.  Whatever your plans are, your Marie Jo lingerie will give you an instant self-confidence boost!

In the Marie Jo collections, you'll discover shapes for every breast type. From a sexy plunge to a trendy bralette: you choose from familiar or new, trendy cuts that fit as well as they look. Your ideal match is the shape you prefer to wear and matches your outfit. Marie Jo lingerie always surprises, never disappoints.

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