5 things you didn't know about Marie Jo icons Avero & Tom

5 things you didn't know about Marie Jo icons Avero & Tom

A journey of love

Iconic, contemporary, and timeless: these are three words that perfectly describe Avero, Belgian lingerie brand Marie Jo’s popular bra. Not only that, its feminine, daisy-dotted shoulder straps and sleek chequer fabric can also be described as distinctly recognizable. An equally recognizable bra is Tom: the epitome of Marie Jo L’Aventure’s unique minimalism thanks to its seamless cups, iconic bra straps with dot appliqués, and pure, clean lines.

With a passion for craftswomanship and an eye for sheer perfection, both icons are made not only for but also by women – in the beating heart of Marie Jo: the Belgian lingerie ateliers in Schellebelle. Discover five things you didn’t know yet about icons Avero & Tom and learn more about the journey of love.

Journey of love - Avero - Suisse
Journey of love - Avero - Suisse
  • Avero’s floral embroidery is Swiss-made. Specialist Forster Rohner and Marie Jo have been pooling their passion for crafts(wo)manship for many years.
  • Marie Jo L’Aventure icon Tom celebrated its twentieth anniversary in 2017 and is therefore one year younger than Avero.
  • More than 45 versions of the Avero bra have been launched on the market. Every season, the icon appears in a trend colour as well as its basic colours.
  • Every minute, at least one Avero is sold all over the world.
  • The Tom shoulder straps originate from Barcelona, where IEBOSA fashions what makes Tom so recognizable: its whimsical dot appliqués.
Journey of love - Tom - Barcelone
Journey of love - Tom - Barcelone
Journey of love - Avero - Schellebelle
Journey of love - Avero - Schellebelle

Celebrate the everyday with Marie Jo and find a few tips for effortless care.

Click here for more images of both icons.

Discover the journey of love by Avero and Tom:

About Marie Jo

The Belgian label Marie Jo revolutionized the lingerie world in 1981 by offering women beauty and comfort combined. Since its inception, the brand has been committed to creating designs that feel as amazing as they look. With its principle of 'celebrating the everyday,’ Marie Jo designs lingerie for confident women determined to make a strong yet refined style statement in high-quality lingerie worn as an ode to themselves. Marie Jo lingerie is ‘created for living and loving,’ made to embrace every aspect of the day, and offers women the luxury of beauty every day. This beautiful lingerie is made for women by women. All of our designs are tested to perfection by real women in our ateliers, the beating heart of Marie Jo.

In 1997, Marie Jo launched L’Aventure, a minimalistic lingerie collection that combines ultra-feminine style with clean lines. In 2018, the range was expanded with the addition of Marie Jo Swimwear, an iconic collection of high-quality and stylish bikinis and swimsuits.

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Marie Jo
Van De Velde
Lageweg 4
9260 Schellebelle (BE)